Auroora – the right home for your company’s growth
We acquire Finnish SMEs and develop them through long-term ownership.
Selling your company is one of the most important decisions of your life — that’s why it matters who will continue your life’s work.
As part of Auroora, your company continues operating as its own business while preserving its culture, identity, and day-to-day operations. What matters most to us is preserving the value you have built:
Your company continues with its own name, brand, and strategy.
Your people and ways of working remain.
We do not integrate companies into a centralized structure.
We do not acquire companies to resell them.
Why Auroora is the right home for your company
1. A combination of independence and growth support
- Your company gains long-term stability while receiving strong support for growth.
- We provide access to capital and financial resources when needed.
- You gain access to industry-specific best practices.
- Each company is supported by a board focused on long-term growth.
2. A long-term and stable owner
- We are a committed majority owner.
- We do not pursue short-term gains — our focus is on sustainable development and growth.
- Our operations are financially strong and built for the long term.
3. Finnish ownership and local presence
- We are a Finnish company.
- We work closely with our companies — not remotely or from abroad.
- Communication and collaboration happen in a practical, straightforward way.
What this means for you as an entrepreneur
Continuity and peace of mind add
Your company gets a safe home where:
- Your life’s work continues
- Uncertainty is reduced
- You gain a clear path to a structured succession
Better opportunities to succeed add
- Peer support from fellow entrepreneurs
- Personal and professional growth driven by our strong community
- Access to proven operating models and sparring support
Opportunities to grow add
- Diverse career paths and roles
- The opportunity to continue growing as an entrepreneur or transition to the next phase of your life
- Concrete support for your development
- The possibility of a future exit, if desired
How we work – straightforward, with respect for you
Many of us come from entrepreneurial backgrounds ourselves. That’s why we understand exactly what this decision means to you.
A clear and fair acquisition
We tailor the transaction structure to fit each unique situation:
Is the acquisition process complicated?
➔ No. We make it clear and easy to understand from start to finish.
How is the purchase price structured?
➔ We lay out the structure transparently and fairly.
What happens to my company and my team?
➔ Business continues as usual – but with stronger backing.
Our promise to you add
We offer a highly competitive package
Our business models are clear and easy to understand
We are a straightforward and reliable partner
Your company continues to run independently, but stronger – as part of Auroora
We build solutions with the best possible outcome for everyone:
- for you as an entrepreneur
- for your key personnel
- for your entire team
Proven expertise and track record add
- Industry Expertise: Regulations, practices, and unique characteristics
- Experienced M&A team with strong backgrounds in entrepreneurship and business management
- A proven track record of success
- Access to capital and a seamless transition
What entrepreneurs say about Auroora’s value proposition
Jim Stenman
Former owner and co-founder of BTB Transformers
“We believe that joining a larger group has significantly accelerated our growth by providing access to broader resources and a more diverse range of capabilities. Our growing business with bigger opportunities brought naturally increased challenges but being part of a larger group allows us to share and manage these risks collectively. Auroora’s support enabled us also to strengthen our strategy and advance both business and organizational development. Additionally, this affiliation makes us more attractive to skilled professionals.”
Jukka Vuorinen
Former owner of Pur-ait
“When the decision to sell the company became timely, our top priority was to find a buyer who truly understands and respects the identity and culture of a long-standing family business. We wanted to ensure that the company’s roots and Finnish way of doing things would remain strong in the future. In Auroora, we saw a partner who shares these values and has the expertise and resources to help the company reach its full potential. Their approach is people-oriented and constructive, and we believe that together we can take the company to its next stage of development – without compromising what makes us who we are.”
Joona Linna
Former owner/founder of Vestelli
“When considering the next growth phase and potential partners for a transaction, we had several international options in addition to Auroora. However, we quickly found a strong connection with the Auroora team. Discussions were straightforward, and it was easy to build a flexible structure that respected the wishes of the entrepreneurs as well as the company’s employees and future potential. Following the transaction, I joined the Boards of other Auroora water segment companies. Two and a half years later, I moved to Auroora as Business Director and a member of the management team.”
Let’s talk – without commitment
Selling your company begins with a single conversation.
Contact us or fill out the form — together we can review:
- Your goals
- Your options
- The best solutions for you
Strictly confidential, straightforward, and with total respect for your life’s work.
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Our segments
Electrification and Automation add
The companies are pioneers in developing new energy-efficient technologies and integrated intelligent electricity systems and networks with their partners, which enables the maximization of energy efficiency.
Industrial Products and Services add
Our companies’ strong engineering and industrial expertise is a key asset, reflected in the high-quality industrial products and specialised services they provide to global markets.
Clean Water and Environmental Technology add
The companies are leaders in water treatment technology, circular economy solutions, and related services with the goal of significantly reducing the environmental footprint.
Contacts
Auroora Group Plc
Keskustori 7 A 3
33100 Tampere, Finland
Business ID 0588514-3
info@auroora.com
© Auroora Group Plc 2026